Michael Bolton
Marketing Support
OFFICIAL RELEASE & VIDEO ROLLOUTS
I worked with American singer-songwriter Michael Bolton for the rollout of his studio album Spark of Light and holiday album Christmas Time. In just under one year, Michael's TikTok channel gained 400K+ new followers (6x growth).
COMMERCIAL MILESTONES
Spark of Light peaked at No. 1 on iTunes' Top Albums chart.
THE MASKED SINGER COLLABORATION
We partnered with FOX for the roll out of Michael's The Masked Singer episode which involved a series of co-posts leading up to the big reveal.
GRAPHIC DESIGN SELECTS
A selection of graphics I edited for Michael's digital channels.
VIDEO EDITING SELECTS
A selection of videos I edited for Michael's digital channels.
