Michael Bolton
Digital Marketing Support
OFFICIAL RELEASE & VIDEO ROLLOUTS
I helped American singer songwriter Michael Bolton's team roll out his studio album Spark of Light, which peaked at No. 1 on iTunes' Top Albums chart, and his holiday album Christmas Time. In just under one year, Michael's TikTok channel gained 400K+ new followers (6x growth).
'SPARK OF LIGHT'
COMMERCIAL MILESTONES
THE MASKED SINGER COLLABORATION
We partnered with FOX for the roll out of Michael's The Masked Singer episode which involved a series of co-posts leading up to the big reveal.
DIGITAL ROLLOUT SELECTS
A selection of graphics and videos I edited for Michael's digital channels.
