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PHOTOGRAPHY WORK

COMMUNITY BUILDING

APRIL FOOLS' DAY FAUX PRODUCT LAUNCHES

The Nickelback guys are huge pranksters so it made sense to go all out on April Fools' Day. I created assets for their 2025 and 2026 April Fools' Day posts. The 2025 "Cards Against Nickelback" faux product launch post was inspired by the white Nickelback card from the original Cards Against Humanity game, and ended up being the most-shared post of the entire year. The 2026 "San Quentin" faux album announce post layers fan inside jokes and pop culture references while simultaneously trolling followers who had been begging for a new Nickelback album.

TIKTOK TRENDS & MEMES

Content optimized for internet virality.

  • RYAN PEAKE "MENTALITY" EDIT

    “Mentality” edits are essentially compilations of outtakes pulled from livestreams, interviews, podcasts, and behind-the-scenes videos. I created an edit of Nickelback's guitarist for his 53rd birthday.

  • DANIEL ADAIR "MENTALITY" EDIT

    I created another "Mentality" edit of Nickelback's drummer for his 51st birthday, which gave fans a glimpse of what he's like off the stage.

  • "GHOST VAN" HALLOWEEN PRANK

    To celebrate Halloween and 20 years of the viral jump-scare prank video "Ghost Car," I utilized footage of Nickelback's Get Rollin' album cover van to recreate the video for their 2025 Halloween post.

  • "THEN VS NOW" TREND


    Subaru Motorsports even participated in the trend… twice.

  • "MURDER ON THE DANCEFLOOR" TREND

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  • "JOURNEY TO THE LIQUOR STORE" TREND

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  • 'LILO & STITCH' RECORD PLAYER MEME

    If Stitch was a Nickelback song, he'd be the embodiment of "San Quentin." To capitalize on the buzz surrounding the recent live-action 'Lilo & Stitch' film, we posted an iconic scene from the original… with one minor change.

  • HOLIDAY FELONIES COMPILATION

    Apparently cats really like to destroy Christmas trees so I edited together a compilation soundtracked to Nickelback's "San Quentin." No cats were harmed in the making of this video, though I can't say the same about the trees.

HOLIDAY GREETING CARDS

Nickelback's self-depreciating holiday tradition.

NICKELBACK CUP PLAYOFFS

Our hockey-themed tournament-style content series where we invited fans to cast their votes for the best Nickelback song of all time.

VALENTINE'S DAY ACTIVATIONS

In the weeks leading up to Valentine's Day, we invited fans to save our refreshed Nickelback "Love Songs" playlist on Spotify and cast their votes for their favorite love songs. We also created a batch of Valentine's Day e-cards for fans to download and share.

CATALOG SPOTLIGHTS

ALL THE RIGHT REASONS

20th Anniversary

THE LONG ROAD

20th Anniversary

DARK HORSE

15th Anniversary

ALL THE RIGHT REASONS

10th Anniversary

  • FAR AWAY

  • PHOTOGRAPH

  • BURN IT TO THE GROUND

  • THIS MEANS WAR

  • ROCKSTAR

  • I'D COME FOR YOU

  • EDGE OF A REVOLUTION

  • WHAT ARE YOU WAITING FOR?

"BEST OF" ARTIST PLAYLIST REFRESH

I creating a new cover for Nickelback's "Best of Nickelback" artist playlist on Spotify, optimized the tracklist to include their complete catalog (because every Nickelback song is the best), and helped the refreshed playlist surpass 100K+ saves.

"DESERT ISLAND ALBUM" SERIES

If you could only listen to one of Nickelback's ten studio albums, which would you choose? The “Desert Island Album” series had fans advocating for their picks in the comments. Our Instagram’s “Add Yours” template enabled them to share their picks on stories, extending the reach of the series beyond the band’s accounts.

"CAPTION THIS PHOTOGRAPH" SERIES

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NATIONAL DOG DAY POST

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HOUSTON RODEO CO-POST

Ask and y'all shall receive.

"IDEAS NEVER DIE" TREND

I adapted the viral TikTok photo slide trend for Nickelback by repurposing content from the band's West Coast Customs shoot.

"THIS IS WHO" TREND

I adapted the viral Instagram trend for Nickelback by repurposing nostalgic imagery from their "Those Days" official music video.

CREATOR SPOTLIGHT SERIES

I expanded our creator spotlight series, scouting and spotlighting international creators across music, art, sports, gaming, and other content categories who tag Nickelback songs in their videos. We utilized this series strategically to drive UGC creation for new releases, generate local awareness for upcoming shows, build relationships with top creators, and scale our international audience.

  • IZZY LAMBERTI

    "Photograph"

  • COLE ROLLAND

    "Animals"

  • SAM POUNDS

    "Just One More"

  • BRANDON WISHAM

    "Far Away"

  • BAILEY RUSH

    "How You Remind Me"

  • JON DRETTO

    "How You Remind Me"

  • ANT SAUNDERS

    "Photograph"

  • MADAME SABER

    "Burn It To The Ground"

  • WES WAY

    "How You Remind Me"

  • LORE JAROCINSKI

    "Burn It To The Ground"

  • AVERY LORO

    Nickelback Mashup

  • BF LIGHT SHOWS

    "The Devil Went Down To Georgia"

  • SPRITELY

    "Rockstar"

  • BRAD BROWNFIELD

    "Far Away"

  • DOUGH JOE

    "How You Remind Me"

  • DAVE WINKLER

    "Lullaby"

  • MICHAEL J. ELLIOT

    "Bones For The Crows"

  • ELEV8 LACROSSE

    "If Today Was Your Last Day"

TREND SPOTLIGHT SERIES

I started a new low-lift trend spotlight series to amplify emerging Nickelback trends, and help the corresponding official sounds chart on TikTok and YouTube Shorts.

  • "HERO" TRAINING TREND

    “Hero” was released through Nickelback frontman Chad Kroeger’s solo project as part of the soundtrack for Spider-Man. While technically not a Nickelback release, the song has become a staple in the band’s live set and remains a fan favorite. I identified an emerging trend where creators would post videos of themselves training at the gym before revealing the ironically low-stakes or wholesome reason they were. To amplify the trend, we stitched together multiple creator videos into a single asset and tagged each spotlighted creator in the post.

  • "SHE KEEPS ME UP" TRANSITION TREND

    “She Keeps Me Up” experienced a viral resurgence through a transition trend popular among female creators. To amplify the trend, we stitched together multiple creator videos into a single asset and tagged each spotlighted creator in the post.

  • "ROCKSTAR" DEVIL HORNS UP TREND

    I identified an emerging trend for Nickelback's hit "Rockstar" where creators would throw up devil horns while passionately lip-syncing the song’s chorus and exuding over-the-top rockstar energy. To amplify the trend, we stitched together multiple creator videos into a single asset and tagged each spotlighted creator in the post. The initial post received 2M+ views on TikTok.

  • "ROCKSTAR" WEDDING TREND

    I identified another emerging trend for Nickelback's hit "Rockstar" where brides would post videos of themselves cutting their hair at their weddings before entering the reception with it in hand, a reference to the lyric “I'd even cut my hair and change my name.” To amplify the trend, we stitched together multiple creator videos into a single asset and tagged each spotlighted creator in the post. The initial post received 1M+ views on YouTube and TikTok.

GET TO KNOW OUR FANBASE

There are only two types of people in the world: those that like Nickelback… and liars.

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