Nickelback
Digital Marketing Account Management
545M+
SOCIAL MEDIA POST VIEWS
10.8M+
CATALOG TIKTOK CREATES
5.5M+
NEW SOCIAL MEDIA FOLLOWERS
OFFICIAL RELEASE & VIDEO ROLLOUTS
As the social media lead from late 2023 to early 2026, I leveraged a multi-channel digital strategy to help drive 6.8B streams across Nickelback's catalog, drive 1.5B views across Nickelback's premium YouTube content, scale their Instagram from 825K followers to 1.7M followers (2x growth), and scale their TikTok from 725K followers to 1.6M followers (2x growth).
DIGITAL STREAMING STATS
I scaled Nickelback’s Spotify monthly audience from 13 million to 27 million listeners (2x growth) by systematically spotlighting legacy hits and new releases across their digital channels.
COMMERCIAL MILESTONES
My work contributed to major commercial milestones such as Nickelback's No. 9 placement on Billboard's Top Albums of The 21st Century chart, No. 1 placement on Billboard's Top Hard Rock Albums of 2025 chart, largest sold-out show in North America, and first Spotify Billions Club entry.
DIGITAL ROLLOUT SELECTS
In addition to overseeing broader digital strategy, I edited 100+ assets in order to keep Nickelback's digital channels active each week and helped generate 500M+ views across Nickelback's Facebook, Instagram, TikTok, and YouTube.
CAMPAIGN-SPECIFIC CASE STUDIES
Tap each campaign for more info.
COLLABORATIONS
AIR eVTOL, American Songwriter, Bailey Zimmerman, Brantley Gilbert, Bridgestone Area, Carolina Hurricanes, Cheetos, Chris Daughtry, CMT, Country Thunder, Creed, Dave Martone, Don Broco, Edmonton Oilers, Ernest, Gibson Guitar, HARDY, Josh Ross, Lewis Capaldi, Live Nation, March Madness, Megan Thee Stallion, Michael Bublé, National Hockey League, Netflix, Obakki Foundation, Paul Bissonnette, Pro Football Hall of Fame, Rodeo Houston, Ryan Reynolds, Setlist.fm, Shenandoah, Sirius XM Octane, Sparrow Sleeps, Sportsnet, Stagecoach, The Lottery Winners, Toronto International Film Festival, Trafalgar Releasing, Triple H, West Coast Customs, Vancouver Whitecaps, VEEPS, Warren Moon, WWE