Sports Crossovers
NICKELBACK x MARCH MADNESS
CELEBRITY BRACKET SERIES
I helped coordinate a collaboration between Nickelback and the NCAA for their annual celebrity bracket challenge, and an Instagram co-post with the official March Madness Men's Basketball account (1.4M+ followers).
CELEBRITY BRACKET LEADERBOARD
Thanks to the University of Florida Gators, the band’s bracket placed first among all celebrity entries.
MARCH MADNESS BRACKET (CANADIAN VERSION)
We followed up the madness with the reveal of Nickelback's "true" bracket. I designed a custom bracket asset consisting of real and fictional Canadian sports teams submitted by the band.
NHL HERITAGE CLASSIC 2023 VIRTUAL COVERAGE
I covered Nickelback's performance at the NHL Heritage Classic game between the Calgary Flames and Edmonton Oilers.
FIRST BAND TO LIKE LACROSSE? 🥍
As part of our broader social strategy, we spotlighted ELEV8 Lacrosse on Nickelback’s channels after the organization used the band’s music in a post. The niche sports crossover moment between two notoriously underappreciated fan communities caught the attention of Lacrosse Network, who gave the band a shoutout on their digital channels (700K+ followers).
