NASHVILLE CROSSOVERS
'LIVE FROM NASHVILLE'
OFFICIAL RELEASE & VIDEO ROLLOUTS
Nickelback’s Live From Nashville was recorded live during the band’s sold-out 2023 Get Rollin’ Tour stop at Bridgestone Arena. Featuring collaborations with some of the top acts in modern rock and country, Live From Nashville serves as a digital extension of the Get Rollin’ Tour, bringing the energy of Nickelback's live show to fans everywhere. The Walmart vinyl and CD also includes an exclusive cover of "Don't Look Back In Anger" recorded live at AO Arena in Manchester, England with The Lottery Winners.
'LIVE FROM NASHVILLE'
DIGITAL ROLLOUT SELECTS
Compared to studio albums, live albums often receive less editorial playlist support and require more content-driven marketing strategies to sustain audience engagement. As the social media lead, I leveraged archival content to drive album pre-orders while continuing to scale the band's social audience, secured placements on TikTok’s Rock Music playlist and Spotify’s #NewMusic hub, utilized Spotify's new Countdown Page tool to help generate 40K+ pre-saves in six weeks, coordinated our influencer marketing strategy, and launched our first Apple Music "Setlist" playlist.
'LIVE FROM NASHVILLE'
MERCH COLLECTION ROLLOUT
I utilized Nickelback's digital channels to help their e-commerce team roll out their Live From Nashville merch collection.
'LIVE FROM NASHVILLE'
INFLUENCER MARKETING
We gifted select influencers and creators exclusive Live From Nashville VIP boxes as a thank-you for championing the band across their digital channels throughout the Get Rollin’ era. Many shared photos and videos of the boxes with their audiences, helping extend the campaign’s reach organically.
CMT CROSSROADS
OFFICIAL VIDEO ROLLOUTS
Nickelback and HARDY teamed up for an episode of Crossroads, CMT’s long-running performance series that brings together artists from different genres to collaborate on each other’s biggest hits. In partnership with the CMT digital team, we rolled out a series of performance and interview cutdowns ahead of the episode premiere during CMT awards weekend in Nashville.
"NICKELBACK NIGHT"
CONTENT CAPTURE & IG STORY TAKEOVER
I attended Nickelback’s Live From Nashville album release event hosted by Raised Rowdy and Barstool Nashville. Throughout the night, I captured and posted real-time Instagram story content, giving fans who couldn’t attend in person an inside look at the event as it unfolded.
