Merch & Direct-To-Fan
ANNIVERSARY COLLECTION DROPS
We partnered with Nickelback’s e-commerce team to roll out themed merch collections around major song and album anniversaries.
NICKELBACK UNIVERSITY
MARCH MADNESS COLLECTION DROP
As part of our March Madness campaign, we rolled out the band's "Nickelback University" crewneck sweatshirt and tee.
NICKELBLACK FRIDAY
We partnered with Nickelback’s e-commerce team to develop posting schedules and messaging for their annual Black Friday and Cyber Monday sales.
'ALL THE GOODNIGHT REASONS'
ALBUM & MERCH COLLECTION ROLLOUT
We partnered with Sparrow Sleeps to roll out a lullaby version of Nickelback's album All The Right Reasons, titled All The Goodnight Reasons, and their kids merch collection.
FAN CLUB LOGO CONTEST
We partnered with Nickelback’s e-commerce team to roll out a design contest for the band’s new fan club logo and a new t-shirt featuring the winning design.
CHEETOS MEMORABILIA AUCTION
We supported Cheetos' "Pickle's Back" official music video rollout, announcing the return of their Flamin' Hot Dill Pickle flavor. The collaboration involved a co-post with Cheetos and Megan Thee Stallion, and a music video memorabilia auction that we amplified on the band’s Instagram story.
EXCLUSIVE SIGNED POSTERS
We utilized Nickelback's digital channels to roll out exclusive signed posters.
SEASONAL MERCH DROPS
We utilized Nickelback's digital channels to roll out themed merch collections around holidays, sports games, and other seasonal events.
SEASONAL MERCH SALES
We partnered with Nickelback’s e-commerce team to develop posting schedules and messaging for their seasonal merch sales.
