Merch & Direct-To-Fan
ANNIVERSARY COLLECTION DROPS
I utilized Nickelback's digital channels to help their e-commerce team roll out themed merch collections around major song and album anniversaries.
NICKELBACK UNIVERSITY
MARCH MADNESS COLLECTION DROP
As part of our March Madness campaign, we rolled out the band's "Nickelback University" crewneck sweatshirt and tee.
NICKELBLACK FRIDAY
In collaboration with Nickelback's e-commerce team, I developed posting schedules and messaging for their annual Black Friday and Cyber Monday sales.
'ALL THE GOODNIGHT REASONS'
ALBUM & MERCH COLLECTION ROLLOUT
We collaborated with Sparrow Sleeps to roll out a lullaby version of Nickelback's album All The Right Reasons, titled All The Goodnight Reasons, and their kids merch collection.
FAN CLUB LOGO CONTEST
In collaboration with Nickelback’s e-commerce team, we ran a design contest for the band’s new fan club logo and helped roll out a new t-shirt featuring the winning design.
EXCLUSIVE SIGNED POSTERS
I utilized Nickelback's digital channels to roll out exclusive signed posters.
SEASONAL MERCH DROPS
I utilized Nickelback's digital channels to roll out themed merch collections around holidays, sports games, and other seasonal events.
SEASONAL MERCH SALES
In collaboration with Nickelback's e-commerce team, I developed posting schedules and messaging for their seasonal merch sales.
