HATE TO LOVE
"HATE TO LOVE: NICKELBACK"
TORONTO INTERNATIONAL FILM FESTIVAL PREMIERE
"HATE TO LOVE: NICKELBACK"
THEATRICAL RELEASE ROLLOUT (TRAFALGAR RELEASING)
"HATE TO LOVE: NICKELBACK"
GLOBAL ONLINE PREMIERE EVENT ROLLOUT (VEEPS)
"HATE TO LOVE: NICKELBACK"
GLOBAL TVOD & BLU-RAY RELEASE ROLLOUT
"HATE TO LOVE: NICKELBACK"
GLOBAL STREAMING DEBUT ROLLOUT (NETFLIX)
To sustain engagement beyond the initial release window, I created cutdowns of the film and paired them with custom branded end cards.
"HATE TO LOVE: NICKELBACK"
DIGITAL ROLLOUT SELECTS
To sustain engagement beyond the initial release window, I created cutdowns of the film and paired them with custom branded end cards.
"HATE TO LOVE: NICKELBACK"
MERCH COLLECTION ROLLOUT
We partnered with Nickelback’s e-commerce team to roll out their "Hate To Love: Nickelback" merch collection.
"HATE TO LOVE: NICKELBACK"
ARTIST PLAYLIST ROLLOUT
We created official playlists on Spotify and YouTube comprised of songs from the documentary's soundtrack.