HATE TO LOVE
"HATE TO LOVE: NICKELBACK"
TORONTO INTERNATIONAL FILM FESTIVAL PREMIERE
We partnered with producer Ben Jones of Gimme Sugar and director Leigh Brooks of Firebelly Films for the roll out of Nickelback's documentary "Hate To Love" at the 2023 Toronto International Film Festival.
"HATE TO LOVE: NICKELBACK"
THEATRICAL RELEASE ROLLOUT (TRAFALGAR RELEASING)
We partnered with Trafalgar Releasing, the global leader in event cinema distribution, for the theatrical rollout of "Hate To Love."
"HATE TO LOVE: NICKELBACK"
GLOBAL ONLINE PREMIERE EVENT ROLLOUT (VEEPS)
We partnered with the premium streaming platform VEEPS for the global online premiere of "Hate To Love."
"HATE TO LOVE: NICKELBACK"
GLOBAL TVOD & BLU-RAY RELEASE ROLLOUT
We partnered with Raven Banner, FiXT, and Bit Bot Media to roll out "Hate To Love" on the TVOD services Prime Video, Apple TV, and Vimeo. The next year, we also rolled out a hard-copy deluxe edition blu-ray with exclusive bonus content.
"HATE TO LOVE: NICKELBACK"
GLOBAL STREAMING DEBUT ROLLOUT (NETFLIX)
We partnered with Netflix to roll out "Hate To Love" on the streaming service. The documentary subsequently peaked at #3 on their Movies Today chart.
"HATE TO LOVE: NICKELBACK"
VIDEO EDITING SELECTS
To sustain engagement beyond the initial release window, I created cutdowns of the film and paired them with custom branded end cards.
"HATE TO LOVE: NICKELBACK"
MERCH COLLECTION ROLLOUT
We partnered with Nickelback’s e-commerce team to roll out their "Hate To Love" merch collection.
"HATE TO LOVE: NICKELBACK"
ARTIST PLAYLIST ROLLOUT
We rolled out official playlists on Spotify and YouTube comprised of songs from the documentary's soundtrack.