Get Rollin'
'GET ROLLIN''
OFFICIAL RELEASE & VIDEO ROLLOUTS
Get Rollin' is Nickelback's tenth studio album. I joined the project in November 2022 when the album hit the streets, and helped drive 250M+ streams on Spotify across the standard and deluxe editions. I also helped rolled out official videos for "High Time," "Skinny Little Missy," "Horizon," "Tidal Wave," and "San Quentin," editing teasers and releases assets to help drive 35M+ views on YouTube.
'GET ROLLIN''
DIGITAL ROLLOUT SELECTS
We partnered with Nickelback's management, record label, and PR team to promote album release events, radio takeovers, podcast appearances, TV performances, editorial media features, merch giveaways, and a 2D racing mini-game.
WEST COAST CUSTOMS COLLABORATION
West Coast Customs is an internationally renowned, premiere vehicle modification shop that partnered with Nickelback to bring their Get Rollin' album cover van to life. We helped roll out a long-form makeover video on WCC's YouTube channel and a short-form edit via Instagram co-post.
'GET ROLLIN'' COMPILATIONS
During the Get Rollin' era, Nickelback released five official music videos and four official lyric videos. We utilized the compilation format as a way to promote the videos and drive fans to our YouTube playlists.
"ULTRA-WIDE ASPECT RATIO" TREND
In 2025, Instagram rolled out the ability to post reels in ultra-wide aspect ratios. I adapted the viral trend for Nickelback to help promote their new "San Quentin" performance video.
'GET ROLLIN''
ARTIST PLAYLIST ROLLOUTS
We rolled out three new artist-curated mood playlists for Nickelback on Spotify, each playlist themed around one of their three Get Rollin' singles.
